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Cultural Tourism

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The Cultural Tourism discipline at Flinders University was established in 1997 following a feasibility study that identified a need for a Cultural Tourism degree to complement the Bachelor of Technology (Ecotourism) – nature based tourism - that the university introduced in 1996. Global statistics from the World Tourism Organisation in 1991 showed tourism growth in the niche areas were growing faster than traditional (mass) tourism (8%pa) with Cultural Tourism at 15%pa and ecotourism/adventure tourism at 25%pa. Growth rates in niche or special interest tourism since that time has continued to outstrip mass tourism.

What is Cultural Tourism?

Cultural Tourism is where the visitor wants to understand and appreciate the essential character of a place and its culture as a whole, including its:
• arts and architecture
• cultural diversity
• festivals and events
• food, wine and local produce
• history and archeology
• landscape
• people and their lifestyle
• social, economic and political structures
Cultural Tourism is "travel for essentially cultural motivations, including education tours, performing arts, events, festivals, pilgrimages, visits to sites and monuments, and the study of nature, folklore and art." - World Tourism Organisation
Cultural Tourism is a special interest or niche area of the global tourism industry and market and one that is growing at a greater rate than mass tourism. The growth is in both visitors participating and in the number of people employed each year.
We also have a suite of programs in Festival and Event Design Management, Trade Promotion Management and Interpretation leading to Graduate Certificate, Graduate Diploma and Masters.
For full details about the programs we offer and more about Cultural Tourism, please visit the Cultural Tourism website as well as the Courses and Programs pages.

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Tourism - Collected Works

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Lyn Leader-Elliott

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