Australian translators: missing in action? CAT and TM awareness over two years of the AUSIT-eBulletin
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How relevant is Translation Memory software for translators in Australia? This paper responds by examining the rich yet under-utilised source of email discussion lists. Following content analysis methodology, data from the Australian Institute of Interpreters and Translators Inc. (AUSIT) eBulletin archive was keyword searched and subjected to computer-aided qualitative data analysis software (CAQDAS). The results indicate Australian translators’ awareness of TM and other computer-aided translation (CAT) tools seems limited with respect to that of their northern hemisphere counterparts. The study argues that with near instantaneous communication redefining market boundaries, a failure to engage with what may be termed the new translation paradigm could cost the profession dearly.