1505 - Marketing

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This collection contains Flinders' research in Marketing, as reported for ERA 2012.

Where copyright and other restrictions allow, full text content is available.

Recent Submissions

Do I Like My Icon: Determining Preferences for Firms' Mode of Strategic Focus

Nel, Deon; Berthon, Pierre; Pitt, Leyland F; Prinsloo, M (2007)
Icon and MARKOR: Links and Performance in South African Firms

Nel, Deon; Abratt, Russell; Pitt, Leyland F; Berthon, Jean Pierre (2008)
Personal acquaintances and salespeople in financial services marketing : differences between customers and friends

Backstrom, Lars; Pitt, Leyland F; Campbell, Colin L; Nel, Deon (2009)
Brand Management and Strategic Performance for Firms' Mode of Strategic Focus

Opoku, Robert; Berthon, Jean Pierre; Pitt, Leyland F; Nel, Deon (2007)
The “ICON” archetype: Its influence on customer orientation and innovation in South African firms

Nel, Deon; Pitt, Leyland F; Salehi-Sangari, Esmail; Berthon, Jean Pierre (2007)
Drivers of Service Innovation for 'Green' Solutions: A Conceptual Framework

Rampersad, Giselle Camille (2010 INFORMS Service Science Conference, 2010)
Web 2.0 and the open source movement : liberating text books

Pitt, Leyland F; Nel, Deon; van Heerden, Gene (2009)
Developing and evaluating scales to assess innovation networks

Quester, Pascale G; Troshani, Indrit; Rampersad, Giselle Camille (2009)
Managing Innovation Networks: A Cross-Industry Investigation of ICT and Nano-Bioscience Networks

Rampersad, Giselle Camille; Quester, Pascale G; Troshani, Indrit (2010)
Global text project: new horizons in textbook marketing

Nel, Deon; Pitt, Leyland F; Chan, Anthony; van Heerden, Gene (2009)
Examining network factors : commitment, trust, coordination and harmony

Rampersad, Giselle Camille; Quester, Pascale G; Troshani, Indrit (2010)
Customer Equity Drivers in Prepaid and Postpaid Airtime Markets

Lester, Laurence Howard; Nel, Deon; Chan, Anthony; Pitt, Leyland F (Australian and New Zealand Marketing Academy, 2010)
Managing Innovation Networks: An Exploratory Study

Rampersad, Giselle Camille; Quester, Pascale G; Troshani, Indrit (Australia and New Zealand Marketing Academy (ANZMAC) Conference, 2007)
Key drivers of innovation networks

Rampersad, Giselle Camille (Australia and New Zealand Marketing Academy (ANZMAC) Conference, 2008)
Towards More Reliable Network Scales

Rampersad, Giselle Camille; Quester, Pascale G; Troshani, Indrit (Australia and New Zealand Marketing Academy (ANZMAC) Conference, 2007)

1505 - Marketing

Browse by

Recent Submissions

Do I Like My Icon: Determining Preferences for Firms' Mode of Strategic Focus ﻿

Icon and MARKOR: Links and Performance in South African Firms ﻿

Personal acquaintances and salespeople in financial services marketing : differences between customers and friends ﻿

Brand Management and Strategic Performance for Firms' Mode of Strategic Focus ﻿

The “ICON” archetype: Its influence on customer orientation and innovation in South African firms ﻿

Drivers of Service Innovation for 'Green' Solutions: A Conceptual Framework ﻿

Web 2.0 and the open source movement : liberating text books ﻿

Developing and evaluating scales to assess innovation networks ﻿

Managing Innovation Networks: A Cross-Industry Investigation of ICT and Nano-Bioscience Networks ﻿

Global text project: new horizons in textbook marketing ﻿

Examining network factors : commitment, trust, coordination and harmony ﻿

Customer Equity Drivers in Prepaid and Postpaid Airtime Markets ﻿

Managing Innovation Networks: An Exploratory Study ﻿

Key drivers of innovation networks ﻿

Towards More Reliable Network Scales ﻿

Do I Like My Icon: Determining Preferences for Firms' Mode of Strategic Focus

Icon and MARKOR: Links and Performance in South African Firms

Personal acquaintances and salespeople in financial services marketing : differences between customers and friends

Brand Management and Strategic Performance for Firms' Mode of Strategic Focus

The “ICON” archetype: Its influence on customer orientation and innovation in South African firms

Drivers of Service Innovation for 'Green' Solutions: A Conceptual Framework

Web 2.0 and the open source movement : liberating text books

Developing and evaluating scales to assess innovation networks

Managing Innovation Networks: A Cross-Industry Investigation of ICT and Nano-Bioscience Networks

Global text project: new horizons in textbook marketing

Examining network factors : commitment, trust, coordination and harmony

Customer Equity Drivers in Prepaid and Postpaid Airtime Markets

Managing Innovation Networks: An Exploratory Study

Key drivers of innovation networks

Towards More Reliable Network Scales