1505 - Marketing

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This collection contains Flinders' research in Marketing, as reported for ERA 2012.

Where copyright and other restrictions allow, full text content is available.

Recent Submissions

Icon and MARKOR: Links and Performance in South African Firms

Nel, Deon; Abratt, Russell; Pitt, Leyland F; Berthon, Jean Pierre (2008)
Web 2.0 and the open source movement : liberating text books

Pitt, Leyland F; Nel, Deon; van Heerden, Gene (2009)
Personal acquaintances and salespeople in financial services marketing : differences between customers and friends

Backstrom, Lars; Pitt, Leyland F; Campbell, Colin L; Nel, Deon (2009)
The “ICON” archetype: Its influence on customer orientation and innovation in South African firms

Nel, Deon; Pitt, Leyland F; Salehi-Sangari, Esmail; Berthon, Jean Pierre (2007)
Do I Like My Icon: Determining Preferences for Firms' Mode of Strategic Focus

Nel, Deon; Berthon, Pierre; Pitt, Leyland F; Prinsloo, M (2007)
Brand Management and Strategic Performance for Firms' Mode of Strategic Focus

Opoku, Robert; Berthon, Jean Pierre; Pitt, Leyland F; Nel, Deon (2007)
Drivers of Service Innovation for 'Green' Solutions: A Conceptual Framework

Rampersad, Giselle Camille (2010 INFORMS Service Science Conference, 2010)
Global text project: new horizons in textbook marketing

Nel, Deon; Pitt, Leyland F; Chan, Anthony; van Heerden, Gene (2009)
Developing and evaluating scales to assess innovation networks

Quester, Pascale G; Troshani, Indrit; Rampersad, Giselle Camille (2009)
Managing Innovation Networks: A Cross-Industry Investigation of ICT and Nano-Bioscience Networks

Rampersad, Giselle Camille; Quester, Pascale G; Troshani, Indrit (2010)
Examining network factors : commitment, trust, coordination and harmony

Rampersad, Giselle Camille; Quester, Pascale G; Troshani, Indrit (2010)
Customer Equity Drivers in Prepaid and Postpaid Airtime Markets

Lester, Laurence Howard; Nel, Deon; Chan, Anthony; Pitt, Leyland F (Australian and New Zealand Marketing Academy, 2010)
Managing Innovation Networks: An Exploratory Study

Rampersad, Giselle Camille; Quester, Pascale G; Troshani, Indrit (Australia and New Zealand Marketing Academy (ANZMAC) Conference, 2007)
Key drivers of innovation networks

Rampersad, Giselle Camille (Australia and New Zealand Marketing Academy (ANZMAC) Conference, 2008)
Towards More Reliable Network Scales

Rampersad, Giselle Camille; Quester, Pascale G; Troshani, Indrit (Australia and New Zealand Marketing Academy (ANZMAC) Conference, 2007)

1505 - Marketing

Browse by

Recent Submissions

Icon and MARKOR: Links and Performance in South African Firms ﻿

Web 2.0 and the open source movement : liberating text books ﻿

Personal acquaintances and salespeople in financial services marketing : differences between customers and friends ﻿

The “ICON” archetype: Its influence on customer orientation and innovation in South African firms ﻿

Do I Like My Icon: Determining Preferences for Firms' Mode of Strategic Focus ﻿

Brand Management and Strategic Performance for Firms' Mode of Strategic Focus ﻿

Drivers of Service Innovation for 'Green' Solutions: A Conceptual Framework ﻿

Global text project: new horizons in textbook marketing ﻿

Developing and evaluating scales to assess innovation networks ﻿

Managing Innovation Networks: A Cross-Industry Investigation of ICT and Nano-Bioscience Networks ﻿

Examining network factors : commitment, trust, coordination and harmony ﻿

Customer Equity Drivers in Prepaid and Postpaid Airtime Markets ﻿

Managing Innovation Networks: An Exploratory Study ﻿

Key drivers of innovation networks ﻿

Towards More Reliable Network Scales ﻿

Icon and MARKOR: Links and Performance in South African Firms

Web 2.0 and the open source movement : liberating text books

Personal acquaintances and salespeople in financial services marketing : differences between customers and friends

The “ICON” archetype: Its influence on customer orientation and innovation in South African firms

Do I Like My Icon: Determining Preferences for Firms' Mode of Strategic Focus

Brand Management and Strategic Performance for Firms' Mode of Strategic Focus

Drivers of Service Innovation for 'Green' Solutions: A Conceptual Framework

Global text project: new horizons in textbook marketing

Developing and evaluating scales to assess innovation networks

Managing Innovation Networks: A Cross-Industry Investigation of ICT and Nano-Bioscience Networks

Examining network factors : commitment, trust, coordination and harmony

Customer Equity Drivers in Prepaid and Postpaid Airtime Markets

Managing Innovation Networks: An Exploratory Study

Key drivers of innovation networks

Towards More Reliable Network Scales