1505 - Marketing
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This collection contains Flinders' research in Marketing, as reported for ERA 2012.
Where copyright and other restrictions allow, full text content is available.
Recent Submissions
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Drivers of Service Innovation for 'Green' Solutions: A Conceptual Framework
(2010 INFORMS Service Science Conference, 2010) -
Customer Equity Drivers in Prepaid and Postpaid Airtime Markets
(Australian and New Zealand Marketing Academy, 2010) -
Managing Innovation Networks: An Exploratory Study
(Australia and New Zealand Marketing Academy (ANZMAC) Conference, 2007) -
Key drivers of innovation networks
(Australia and New Zealand Marketing Academy (ANZMAC) Conference, 2008) -
Towards More Reliable Network Scales
(Australia and New Zealand Marketing Academy (ANZMAC) Conference, 2007)