Browsing 1505 - Marketing by Title

Brand Management and Strategic Performance for Firms' Mode of Strategic Focus

Opoku, Robert; Berthon, Jean Pierre; Pitt, Leyland F; Nel, Deon (2007)

Customer Equity Drivers in Prepaid and Postpaid Airtime Markets

Lester, Laurence Howard; Nel, Deon; Chan, Anthony; Pitt, Leyland F (Australian and New Zealand Marketing Academy, 2010)

Developing and evaluating scales to assess innovation networks

Quester, Pascale G; Troshani, Indrit; Rampersad, Giselle Camille (2009)

Do I Like My Icon: Determining Preferences for Firms' Mode of Strategic Focus

Nel, Deon; Berthon, Pierre; Pitt, Leyland F; Prinsloo, M (2007)

Drivers of Service Innovation for 'Green' Solutions: A Conceptual Framework

Rampersad, Giselle Camille (2010 INFORMS Service Science Conference, 2010)

Examining network factors : commitment, trust, coordination and harmony

Rampersad, Giselle Camille; Quester, Pascale G; Troshani, Indrit (2010)

Global text project: new horizons in textbook marketing

Nel, Deon; Pitt, Leyland F; Chan, Anthony; van Heerden, Gene (2009)

Icon and MARKOR: Links and Performance in South African Firms

Nel, Deon; Abratt, Russell; Pitt, Leyland F; Berthon, Jean Pierre (2008)

The “ICON” archetype: Its influence on customer orientation and innovation in South African firms

Nel, Deon; Pitt, Leyland F; Salehi-Sangari, Esmail; Berthon, Jean Pierre (2007)

Key drivers of innovation networks

Rampersad, Giselle Camille (Australia and New Zealand Marketing Academy (ANZMAC) Conference, 2008)

Managing Innovation Networks: A Cross-Industry Investigation of ICT and Nano-Bioscience Networks

Rampersad, Giselle Camille; Quester, Pascale G; Troshani, Indrit (2010)

Managing Innovation Networks: An Exploratory Study

Rampersad, Giselle Camille; Quester, Pascale G; Troshani, Indrit (Australia and New Zealand Marketing Academy (ANZMAC) Conference, 2007)

Personal acquaintances and salespeople in financial services marketing : differences between customers and friends

Backstrom, Lars; Pitt, Leyland F; Campbell, Colin L; Nel, Deon (2009)

Towards More Reliable Network Scales

Rampersad, Giselle Camille; Quester, Pascale G; Troshani, Indrit (Australia and New Zealand Marketing Academy (ANZMAC) Conference, 2007)

Web 2.0 and the open source movement : liberating text books

Pitt, Leyland F; Nel, Deon; van Heerden, Gene (2009)