Online communication of brand personality : a study of MBA programs of top business schools
| dc.contributor.author | Wahlstrom, Asa | |
| dc.contributor.author | Nel, Deon | |
| dc.contributor.author | Pitt, Leyland F | |
| dc.contributor.author | Berthon, Pierre | |
| dc.contributor.author | Opoku, Robert | |
| dc.contributor.author | Caruana, Albert | |
| dc.date.accessioned | 2014-09-30T06:14:24Z | |
| dc.date.available | 2014-09-30T06:14:24Z | |
| dc.date.issued | 2009 | en_US |
| dc.identifier.citation | Opoku, R., Caruana, A., Pitt, L.F., Berthon, P., Wahlstrom, A. and Nel, D. (2009). Online communication of brand personality : a study of MBA programs of top business schools. Journal of General Management, 35(1) pp. 47-64. | en |
| dc.identifier.issn | 0306-3070 | en_US |
| dc.identifier.uri | http://hdl.handle.net/2328/33722 | |
| dc.title | Online communication of brand personality : a study of MBA programs of top business schools | en_US |
| dc.type | Article | en_US |
| dc.identifier.rmid | 2006016908 | en_US |
| dc.subject.forgroup | 1503 Business and Management | en_US |
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1503 - Business and Management
Flinders' research in Business and Management, as reported for ERA 2012.