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dc.contributor.authorWahlstrom, Asa
dc.contributor.authorNel, Deon
dc.contributor.authorPitt, Leyland F
dc.contributor.authorBerthon, Pierre
dc.contributor.authorOpoku, Robert
dc.contributor.authorCaruana, Albert
dc.date.accessioned2014-09-30T06:14:24Z
dc.date.available2014-09-30T06:14:24Z
dc.date.issued2009en_US
dc.identifier.citationOpoku, R., Caruana, A., Pitt, L.F., Berthon, P., Wahlstrom, A. and Nel, D. (2009). Online communication of brand personality : a study of MBA programs of top business schools. Journal of General Management, 35(1) pp. 47-64.en
dc.identifier.issn0306-3070en_US
dc.identifier.urihttp://hdl.handle.net/2328/33722
dc.titleOnline communication of brand personality : a study of MBA programs of top business schoolsen_US
dc.typeArticleen_US
dc.identifier.rmid2006016908en_US
dc.subject.forgroup1503 Business and Managementen_US


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