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dc.contributor.authorNel, Deon
dc.contributor.authorPitt, Leyland F
dc.contributor.authorChan, Anthony
dc.contributor.authorvan Heerden, Gene
dc.date.accessioned2014-09-30T06:14:33Z
dc.date.available2014-09-30T06:14:33Z
dc.date.issued2009en_US
dc.identifier.citationPitt, L.F., Nel, D., van Heerden, G. and Chan, A. (2009). Global text project: new horizons in textbook marketing. Marketing Intelligence & Planning, 27(3) pp. 297-307.en
dc.identifier.issn0263-4503en_US
dc.identifier.urihttp://hdl.handle.net/2328/33753
dc.titleGlobal text project: new horizons in textbook marketingen_US
dc.typeArticleen_US
dc.identifier.rmid2006016546en_US
dc.identifier.doihttps://doi.org/10.1108/02634500910955218en
dc.description.noteUKen
dc.subject.forgroup1505 Marketingen_US


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