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dc.contributor.authorNel, Deon
dc.contributor.authorPitt, Leyland F
dc.contributor.authorSalehi-Sangari, Esmail
dc.contributor.authorBerthon, Jean Pierre
dc.date.accessioned2014-09-30T06:14:34Z
dc.date.available2014-09-30T06:14:34Z
dc.date.issued2007en_US
dc.identifier.citationPitt, L.F., Salehi-Sangari, E., Berthon, J.P. and Nel, D. (2007). The “ICON” archetype: Its influence on customer orientation and innovation in South African firms. Marketing Intelligence & Planning, 25(2) pp. 157-174.en
dc.identifier.issn0263-4503en_US
dc.identifier.urihttp://hdl.handle.net/2328/33754
dc.titleThe “ICON” archetype: Its influence on customer orientation and innovation in South African firmsen_US
dc.typeArticleen_US
dc.identifier.rmid2006016891en_US
dc.identifier.doihttps://doi.org/10.1108/02634500710737942en
dc.description.noteUnited Kingdomen
dc.subject.forgroup1505 Marketingen_US


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