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dc.contributor.authorKemps, Eva Bertha
dc.contributor.authorTiggemann, Marika
dc.contributor.authorHollitt, Sarah Jane
dc.date.accessioned2014-10-09T23:11:51Z
dc.date.available2014-10-09T23:11:51Z
dc.date.issued2014-05
dc.identifier.citationKemps, E., Tiggemann, M., & Hollitt, S. (2014). Exposure to television food advertising primes food-related cognitions and triggers motivation to eat. Psychology & Health, 29, 1192-1205.en
dc.identifier.issn0887-0446
dc.identifier.urihttp://hdl.handle.net/2328/35005
dc.descriptionThis item is under embargo for a period of 12 months from the date of publication, in accordance with the publisher's policy.en
dc.description.abstractObjective: This study investigated the effect of exposure to television food advertising on accessibility of food-related cognitions and motivation to eat. Design and Main Outcome Measures: We initially developed a word stem completion task to measure accessibility of food-related cognitions. In two subsequent experiments, 160 female undergraduate students (Experiment 1) and 124 overweight or obese community-dwelling women (Experiment 2) viewed a series of television commercials advertising either food or non-food products. They then completed the word stem task and also rated their desire to eat. Results: Exposure to televised food advertisements led to the completion of word stems with more food- and eating-related words in both experiments. It also increased self-reported desire to eat, but only for overweight and obese individuals (Experiment 2). In both samples, there was a positive association between accessibility of food-related cognitions and reported desire to eat following priming with television food advertisements. Conclusion: We conclude that an increased activation of food-related cognitions may provide a mechanism for the link between food advertising and consumption. This has implications for tackling pathological (over)eating. Keywords: television food advertising; priming; food cognitions; motivation to eat; word stem completion task; obesityen
dc.language.isoen
dc.publisherTaylor and Francisen
dc.relationhttp://purl.org/au-research/grants/arc/DP0985729en
dc.rights© 2014 Taylor & Francisen
dc.titleExposure to television food advertising primes food-related cognitions and triggers motivation to eaten
dc.typeArticleen
dc.relation.grantnumberARC/DP0985729
dc.identifier.doihttps://doi.org/10.1080/08870446.2014.918267en
dc.rights.holderTaylor & Francisen
local.contributor.authorOrcidLookupKemps, Eva Bertha: https://orcid.org/0000-0002-0161-2960en_US
local.contributor.authorOrcidLookupTiggemann, Marika: https://orcid.org/0000-0001-9729-5543en_US


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